Some more practices which should be avoided while Optimizing a website.
Cloking: Serve different pages to search engines than users. That is when robots visit a website they find different content than what user see on the same web page. It can be done through serving flash or images to users and html pages to search engine may be in different language. It is considerd as violation of Google webmaster quality guidelines
Use of Java script for redirection: By writing text link pointing to different pages in script. Which redirects users to different pages. It is another way of deception.
Doorway: This can be detected more immediately by search engine because some people use doorway page and by using fast meta refresh command they want to show different page to users which lack information the users actually looking for.
Hidden text: The link which include hidden text or using excessive keywords using same colour for text as of background or text behind an image. Such deceptive in intent can lead your site for penalization from search engine.
All these practices are considered as Black Hat SEO techniques.
Agreed,every business owner wishes to have local customers first and then the international one's,thats quite logical. But,what if users simply do not use the local search engines to get information and rely mainly on Google,Bing or Yahoo? I believe,in such cases,submitting to local search engines and getting high rankings there and not in the more used search engines,is a waste of efforts.
Well said Saurabh, You will barely find people who know local search engines and which are reliable in terms of results. Here are some Indian Search Engines
Guruji
Google India
Yahoo India
Indiansearchengine
123india
searchindia
Out of the above most people use google and yahoo.
For SEO Experts point of view, reciprocal is out dated.
For SEO mistakes I want to add few more: Don't forget to use
1. robot.text as recommended by google
2. sitemap.xml
3. write each and every useful content about your keyword
4. lite page
5. proper navigation, etc.
Don't rush for:
1. Reciprocal links
2. Keyword meta tag
3. Meaningless content
4. Paid links
5. Even the PR rating, etc.
Last edited by AKSIN; 11-21-2009 at 02:35 PM.
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