Search Solutions for E-commerce Websites.

[Mandar]

Search Solutions for E-commerce Websites.

What brings Traffic for an E-commerce website? Effective Site Search, Easy Navigation and more over Features that make your visitors Stick to the Website.

What I Believe is that the most effective is a good, robust site search solution for your website. It also helps to boost other Web site and business optimization efforts, including SEO and paid search.


There in all 5 Basic Questions e-commerce website owner should ask for an effective Site Search Solution:

1. Are the results relevant?

What do people want when they search for something; the answer is obvious “the most relevant results to their search query”. Studies and Research have shown that two third of the users using a search engine expect to find the results on the first page itself. 90 percent expect to find the results on the first three pages of the result.

Imagine yourself in a consumers shoe, would you have the patience to for a search that doesn’t deliver what you expect of it. The best way to learn is from the search activity. What a customer gives preference is the information about search queries, the keywords used, and the resulting items that site visitors actually click on. What this will give your prospective customers is they will find an item on the first page itself which will in turn increase the chances of a purchase

2. Does your company have the resources required to run and maintain the site search?

You can have the best Search Software in the world, but nothing works if you don’t deploy it correctly. Search requires significant amount of computing and technical support resources. These are required to build and update the indexes and also to serve the search results.

Don’t have these with you better hire the services of a site search vendor that provides search as an outsourced service. This will help you offload the search activity from your servers and keep your site running smoothly. This also helps you save time by preventing Installation, Training time, Maintenance work and Software upgrades.

3. Does the vendor give you control over the site search?

E-commerce companies should always have access to merchandise and promote products in their search options and also to place promotional banners on search page results.

4. Will the vendor enable you to repurpose data from search?

Search can help in more than just helping your customers find what they are looking for. It can also help improve Customer Experience, by creating more targeted paid-search campaigns for e.g. by directing clicks from a search marketing campaign to a site search landing page.

Search data can also improve your SEO campaigns. Site search activity, such as keywords and the items clicked on, can help you determine which terms you should optimize your pages for, and what products to show visitors on corresponding landing pages. In addition, an effective site search solution should allow you to analyze data and generate reports on search activity.

5. Will the search solution constantly improve?

Make Sure that the vendor you choose is always on their toes, trying to find innovative ways to help improve search and make it more effective for your business.

The site search should also be flexible enough to be customized for your future needs that may pop-up.

I think this post will help you guys to get you ready for the holiday season that coming up. I think that the time when shoppers have the least patience.